Janine Turns Her Hobby into a Thriving Business

Name of Business: Nyne | Amigurumi Designer

Nature of Business: Crochet toys to play with and decorate

Location: Brazil

Janine needed a source of income that would allow her to balance her new life as a mother without giving up her passion for handicrafts. She saw an opportunity to transform a hobby into a profitable venture. However, she needed more training in business management. 

Janine began with experimentation and feedback from friends and family who admired her amigurumi works. She and her mother enrolled in the Academy’s “Start Now” course, which provided them with essential knowledge of business development and formalization. Additionally, Janine dedicated herself to self-taught learning, using free online resources to enhance her skills in sales and marketing, adjusting her product presentation, and managing all aspects of her business.

As a result of her efforts and learning, Janine managed to transform her craft skills into a thriving business, with significant sales. This improved her personal financial situation, allowing for a more comfortable life for her family. She serves as an example in her community by demonstrating the potential of female entrepreneurship.